“Hope in Hard Questions” or Fear by Design? Inside Anthropic’s Polarising New Ad
In mid-July 2026, Anthropic released a new advertisement for its Claude AI assistant titled “There’s hope in hard questions.” Within hours, it had become one of the most talked-about—and disliked—AI ads of the year. The spot opens with a burning house, then cuts to stark stills: a crowd under facial recognition surveillance, a homeless person…